Etisalat had adopted 9mobile as its new trade name, its successor company, Emerging Markets Telecommunication Services Limited, EMTS, on Tuesday formally confirmed the development.
“Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as ‘Etisalat Nigeria’ wishes to inform its over 20 million subscribers that the telecommunication company has changed its name to 9mobile as a further testament of our unwavering commitment to ensuring business continuity as Nigeria’s fourth largest telecom operator,” the company announced in a statement. The statement signed by its Chief Executive Officer, Boye Olusanya, explained that the new trading name, 9mobile, represented the company’s “0809ja heritage,” “9ja-centricity”, and its “evolution over 9 years of operations in Nigeria.”
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